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Intellectual Property

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  3. Intellectual Property

Types of Intellectual Property Infringements

Intellectual property (IP) is generally broken down into two categories: trademark and copyright.

1. Trademark

This can be defined as a symbol, word, or words legally registered or established by use as representing a company or product. A common trademark violation would be using an organization's logo without their permission. Whether this is for commercial or just comical gain, this would be a breach of community guidelines. Why? Well consider the reputational risk to a company, charity or organization if someone uses their logo, associating them with something that is not in line with their company. For example, it could be pretty damaging to a cat rescue charity if you created a page with their logo and posted “we hate cats”.  Trademark only usually refers to businesses or organizations.

2. Copyright

Copyright protects an author's work. It is a type of IP that provides exclusive publication, distribution, and usage rights for the author. This means that whatever content the author creates cannot be used or published by anyone else without the author's consent. For example, copyright protects original expression such as music, poetry or art.

Facebook Place Pages

On Facebook, don’t mistake place pages for misuse of your IP. Place pages are generated by Facebook for significant locations, for people to tag themselves in and/or leave reviews. They are generated in accordance with Google maps, and there is the option to claim a page if it is your business.

Reporting Intellectual Property Infringements

Find out how to report intellectual property infringements to commonly used social networking sites below: