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Intellectual Property

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Types of Intellectual Property Infringements

Intellectual property (IP) is generally broken down into two categories: trademark and copyright.

1. Trademark

This can be defined as a symbol, word, or words legally registered or established by use as representing a company or product. A common trademark violation would be using an organisation's logo without their permission. Whether this is for commercial or just comical gain, this would be a breach of community guidelines. Why? Well consider the reputational risk to a company, charity or organisation if someone uses their logo, associating them with something that is not in line with their company.

For example, it could be pretty damaging to a cat rescue charity if you created a page with their logo and posted “we hate cats”.  Trademark only usually refers to businesses or organizations.

2. Copyright

Copyright protects an author's work. It is a type of IP that provides exclusive publication, distribution, and usage rights for the author. This means that whatever content the author creates cannot be used or published by anyone else without the author's consent. For example, copyright protects original expression such as music, poetry or art.

Find out about the community guidelines, and how to report intellectual property infringements to commonly used social networking sites below:

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