If you or the person you are helping is in immediate danger please contact the police dialling 999

Grooming

  1. Advice
  2. Other Harmful Content
  3. Grooming

Grooming is when someone builds an emotional connection with a child, gaining their trust for sexual purposes including sexual abuse, sexual exploitation or trafficking. This can happen online or offline.

A person may do this by:

  • Pretending to be someone they are not
  • Buying gifts
  • Acting as a mentor
  • Giving the child attention/flattery

Reporting

Grooming is illegal and any suspicion or known grooming attempt should be reported to the Child Exploitation and Online Protection Agency (CEOP).

If a young person is at immediate risk of harm please dial 999.

Most common social networking sites will also have reporting routes for this type of content: